We collect different information depending on how you use our services and how you interact with us. The personal data we may collect includes:

• Your identity and contact information, including your name, email address, phone number and billing and shipping addresses.
• Usage data, which includes information about how you use our services (including your delivery instructions, order/purchase history, search criteria, and website activity).
• Technical data, such as the device you are using to access our website, your unique device ID, your internet protocol (IP), browser type and version, time zone and location, display settings, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website.
• Marketing and communications data, including any communications we may receive from you, and your preferences in receiving notifications, marketing, and other communications from us.
• Transaction information – we collect information relating to your payments and transactions via our website. This does not include your payment card details, which you provide directly to our payment processors. We do not collect or store payment card details.

2.2

Personal data we collect as you use our services:

• We collect your technical and usage data, as described above, as you use our services. Some of this data is collected using cookies, beacons and similar technologies.We collect your technical and usage data, as described above, as you use our services. Some of this data is collected using cookies, beacons and similar technologies.

3.3

You have given us your consent to do so.

• If you sign up for our mailing list, we will send you updates and marketing information that you have consented to receive. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email that we send, or by emailing us at hello@fibreflowers.com.
• If you have accepted the cookies on our website, we will use this information for marketing purposes, and also to personalise your experience of our website.

With our trusted third party service providers including:

• Our approved delivery drivers and couriers, as necessary to fulfil any orders you may have placed.
• Our information technology providers, such as website and mailing list hosts.
• Analysts, consultants, and other professional advisors whom we retain for advice with respect to our business operations.
• Google Analytics (if you have accepted our cookies) – Google Analytics stores information about what pages you visit, how long you are on the site, how you got here, and what you click on.
• Our payment processor Stripe – for information about how they use your personal data, please take a look at their privacy notice at https://stripe.com/en-gb-sg/privacy.

We are committed to ensuring that your information is secure in order to prevent unauthorised access or disclosure, and we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure your information.

We will only retain your personal data for as long as it is necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.

Our website, or other online services, may contain links to third party sites whose information practices are different than ours.

Please consult all third party sites’ privacy notices, as we have no control over information that is submitted to, or collected by, third parties.

We use traffic log cookies to identify which pages are being used. This helps us to analyse data about webpage traffic and improve our website in order to tailor it to customers’ needs.

Overall, cookies help us provide you with a better website, by enabling us to remember settings so that you don’t have to keep re-entering the whenever you visit a new page; monitoring which pages you find useful and which you do not; displaying information on a website in a way that matches your interests; and remembering key information such as your postcode so that you do not have to enter it repeatedly.

A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most major websites use cookies and most web browsers automatically accepts cookies, but you can usually modify your browser setting to decline cookies if you prefer, although this may prevent you from taking full advantage of our website.

We reserve the right to amend this Privacy Policy at any time.

The Effective Date stated below indicates the last time this Privacy Policy was materially revised. Any changes we may make to this Privacy Policy in the future will be posted on our website.

You are encouraged to review this page periodically to see any updates or changes to our Privacy Policy.